Companies I've designed for
I research, design, and ship evidence-based experiences. Discovery, usability testing, prototyping, launch. 20 years building products used by millions across e-commerce, dental tech, fintech, and enterprise SaaS.
Companies I've designed for
My process starts where most designers stop: with actual users. I've run hundreds of usability sessions, analyzed mountains of analytics data, and sat face-to-face with customers in their own environment to understand what they really need.
I've done UX work at Amazon subsidiaries, dental industry platforms, fintech companies, and HR tech. In every case I've worked cross-functionally with Product, Engineering, and Marketing to ship designs that are both customer-centered and commercially impactful.
I move fluidly between research, wireframes, high-fidelity design, and front-end code. The best work happens when designers stay close to the problem and the product.
End-to-end projects spanning discovery, research, design, and measurable outcomes.
Applied Amazon's Working Backwards process to drive evidence-based redesigns of checkout (−268 BPS bounce rate), homepage, and product detail pages. Recruited local customers for usability testing and shipped 260 releases over 5 years.
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Established a formal UX intake process and drove a cross-functional website redesign for the world's largest dental equipment manufacturer, working alongside Product, Marketing, and Development.
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Led a ground-up redesign of Net32's e-commerce platform covering the home page, search and list pages, product detail pages, checkout, and account sections. The redesign served 70,000+ dental professionals. Also built and expanded the company's first comprehensive design system.
Read Case Study →A full-stack UX skillset covering research and strategy through hands-on design and front-end implementation.
Usability testing, contextual inquiry, customer interviews, analytics analysis, and A/B test interpretation.
Wireframes, user flows, prototypes, and high-fidelity mockups across web, mobile, and responsive layouts.
Building and scaling design systems with semantic tokens, reusable components, and cross-team documentation.
Working closely with Product, Engineering, and Marketing to align on requirements, communicate design decisions, and ship work that holds up in production.
Navigation structures, taxonomy, content strategy, and site mapping for complex digital products.
HTML, CSS, JavaScript, React, and Angular. I translate designs into working code and collaborate closely with engineers through every stage of implementation.
Google Analytics, Weblabs, conversion funnel analysis, and data-driven design decisions.
WCAG compliance, contrast auditing, screen reader testing, and building inclusive experiences from the start.
I'm open to new opportunities. Whether it's a full-time role or a contract engagement, I'd love to hear about what you're working on.