Design that moves
the needle.
Ten years designing complex products at Amazon, ADP, and beyond. I turn messy business problems into clear, intuitive experiences. And I have the numbers to back it up.
Ten years designing complex products at Amazon, ADP, and beyond. I turn messy business problems into clear, intuitive experiences. And I have the numbers to back it up.
Case Studies
Three in-depth looks at how I define problems, involve users, and ship designs that drive real outcomes.
Led UX for high-traffic transactional flows, increasing conversion through iterative testing and smart defaults.
Designed end-to-end marketplace experiences for 110,000+ users across a $5M ecosystem of HR apps and integrations.
Reduced support tickets by 18% by untangling complex navigation and role-based workflows in a global healthcare platform.
Capabilities
I work across the full design lifecycle, from ambiguous discovery to pixel-perfect handoff.
Usability testing, journey mapping, stakeholder interviews, and synthesis that teams actually act on.
Wireframes, high-fidelity Figma designs, and interactive prototypes from early concepts to dev handoff.
Built scalable Figma systems that reduce inconsistency and cut design-to-dev rework by up to 25%.
Translating product vision and business goals into clear design roadmaps and prioritized backlogs.
Hired, mentored, and scaled design teams at Amazon, Dentsply Sirona, and Net32.
Embedded in cross-functional teams with Product and Engineering to ship on time, every sprint.
Recognition
Independent recognition from industry leaders in UX and e-commerce.
Website overall. International competition recognizing outstanding creative work.
Newsweek. Recognized among the top e-commerce experiences in the country.
Baymard Institute. A benchmark used by the world's leading online retailers.
Credentials
Professional certifications in UX, cloud, and design methodology.
UX Certification ID 1015325. The gold standard in UX professional credentials.
Amazon Web Services. Foundational cloud knowledge to collaborate better with engineering.
Masterclass certification in Google Design Sprint methodology and facilitation.
Open to IC UX design and leadership roles in Atlanta or remote.
